A landing page is any page on a website where traffic is sent specifically to prompt a certain action or result. Dedicated landing pages are standalone pages that are designed for specific marketing campaigns, and users can only find them if they have clicked on content that is part of your campaign. Effective landing pages can generate more sales, make your offers more effective and maximise your marketing ROI.
You may have heard about Google’s Penguin and Panda updates, and no – they are nothing to do with animals. Over the past few years Google has issued updates to their algorithms, which were codenamed Panda and Penguin, which were released in a bid to keep search engine results relevant and of a high quality, and these updates are constantly rolling out.
Blogging comes from the term ‘weblog’ and means uploading regular content online; in the form of a diary or article. Photo and video blogs also exist. Anyone can keep a blog, and many businesses keep their own blogs to update their current and potential customers with company news and insight.
If you use Google Analytics, you are highly likely to have looked at the keywords people are using when they come across your website in Google. This is a beneficial activity, and we would recommend that you do this regularly to understand the mindset of your website visitors and potential customers. It is also good to check whether Google is providing you with relevant traffic. Increasingly, however the top phrase driving traffic to websites from Google is ‘not provided’. These keywords are not released for privacy reasons, as it is deemed as secure information by the search giant.
No matter what budget you have, choosing the right web agency is critical in making sure that your money is well spent. There are many web designers, agencies and companies that you can choose from around the world starting with your local area like Shrewsbury, Shropshire, to the wider area like the West Midlands or from the whole of the UK and beyond . A lot of businesses depend heavily on their websites to deliver goods and services and to get new customers. By presenting the right image and putting your business online in the correct way will enable your business to grow and flourish. Otherwise, there is a great risk that new customers will not find you, or perhaps not get a very good initial experience of your brand. It’s therefore very important to choose the right hands to put your trust and your business in, as the process can be confusing, worrying and exciting.
Google Adwords is an effective form of online advertising, where you only pay when a user clicks on your adverts. This pay-per-click advertising is known in the industry as PPC and has been around for over a decade.
Social media is fast becoming an integrated part of company marketing strategies. Many now rely on social media to assist them with key aspects of their businesses such as customer service, promotions, and market research.
For any company, their website’s objective is to generate new leads and sales.
If you have a bricks and mortar business, or one that operates around a physical location, it’s likely you’ll get some or most of your customers from within your local area. If your business is based in a town or city, servicing customers within a fixed area, then you should be marketing it with Local Search Engine Optimisation (SEO).