The digital marketing industry involves the advertising of businesses products and services via forms of electronic media, which predominantly includes the Internet, but also through mobile apps and text messaging. The digital marketing landscape is growing at a huge rate, and is expected to reach US$185.4 billion worldwide by 2017, which is a staggering 29% share of the total global advertising market.
Is your business using Twitter? Perhaps you are struggling to get seen by your target customers, or you want to give you follower numbers a boost?
With the introduction of social media bringing the opportunity to speak directly with a brand, and live chat systems that allow customers to troubleshoot problems or complain without picking up the phone – customers have become more demanding.
Facebook Pages have been a popular marketing strategy for many businesses over the past few years. With over 24 million people in the UK using the site every day, it’s an obvious choice for a consumer-facing business to speak to its customers, and hopefully attract some new ones using the platform.
Infographics continue to reign in the content marketing world, and if done well can provide a business with a fantastic piece of sharable content that can help to increase website traffic and spread brand awareness.
Your website has been beautifully designed and you are ready to start sending traffic to it. The next step is to get visitors to your site. Those with bigger marketing budgets can consider advanced techniques such as Google Adwords campaigns to drive traffic from Google search pages, banner advertising campaigns across other websites and branded video content.
Have you ever wondered how Google works? Sure you have. Understanding how Google Works can be the first step in providing a more searchable website for your customers.
It’s no surprise that more website traffic is coming from mobile, with rising smartphone and tablet usage. Infact, mobile now accounts for 28% of all website traffic globally and that number is only set to rise this year.
A content calendar is a great way to stay organised in social media and to ensure that you are never stuck for content to post. By planning your content in advance, you can also stay on top of relevant news and events that could help to grow your brand. Here’s some FAQ’s about content calendars.
Now the Christmas and New Year break is over, and we’re all back to work we’ve been thinking about how you can increase your on-line revenue by optimising your website ready for a successful 2014.