Web Design
E-Commerce
Accessibility
Content Management
Brand Communication
SEO
Pay per click
Web Utilities
The Brief
E&J Jewellers have been trading for a number of years, offering a large selection of jewellery from their retail premises in Shrewsbury town centre. As a long established jewellers, they are well known in the area for offering a good selection of brands in addition to jewellery repair and commissioning services provided by the in-house gold smith. Following their success in the high street, E&J Jewellers wanted to grow their business and utilise the on-line market place as another sales channel.
The Solution
Due to the nature of their product range, the website needed to cater for continuous change and scalability. From a user's perspective, the site needed to be easy to use and navigate, as E&J Jewellers offer such a large product catalogue and shoppers needed to access products quickly and easily.
Vibe developed the bespoke e-commerce system around how products needed to be catalogued and the level of service that E&J Jewellers offer. The product catalogue was developed so that different properties can be associated with each product, thus providing users with a filter type search facility and multiple routes to each product. The site was built on our search engine friendly e-commerce system, and incorporates SEO management providing an easy to use solution for the site administrator. In addition to SEO as a means of promotion, the site has an email marketing module, where site visitors can sign up and receive notification of new offers and the latest product ranges.
The site includes further promotional features, such a presenting users with items related to products being viewed and options for engraving and gift wrapping available for on-line purchases.
