The Lighthouse is an independent retailer with a showroom on the edge of Shrewsbury Town Centre. As a seller of home lighting, the showroom is well equipped to demonstrate and display working light fittings, with staff on hand to offer customers help and advice. With a well stocked showroom and competitive pricing, The Lighthouse needed a website to promote the shop in the local area.
Working closely with The Lighthouse, we came up with a design to highlight the business selling points, showcase the showroom and catalogue a small selection of products.
With competitive pricing as a key strength, the website features a special offers section that highlights products at the very best prices. Needing regular maintenance and updating, a content management system was implemented, providing the web administrator with the facility to upload, remove and modify the latest offer products.
To promote the business in the local area, on-site SEO was carried out to ensure the site ranked well for the target key phrases. As a result, The Lighthouse Shrewsbury have seen a significant increase in sales and a return on investment within months of the new site going live.