Web Design
E-Commerce
Accessibility
Content Management
Brand Communication
SEO
Pay per click
Web Utilities
The Brief
Micro Plus Computers are a well established IT Solution Provider, and are well recognized within the area for providing IT equipment, repairs and support for homes, businesses and schools. The company required a new website that carried the updated brand and better communicated the services available to each customer group. Vibe pitched for the redesign and development of the new content managed website, and were thrilled when selected to work with Micro Plus on this project. The website needed to catalogue services, case studies, testimonials, provide support and appeal to 3 target customer groups.
The Solution
The design of the website followed the new brand and preferred colour scheme for continuity of the company brand. Banner images were used on the home page with animated transitions, creating a slide show effect designed to appeal to the 3 key customer groups and highlight that Micro Plus operate multiple branches in the area, and are a local bricks and mortar business. Services were categories specific for each customer group, further sub grouped for easy navigation.
The website needed a Content Management System that could handle allot of information at different levels, and flexible enough to cope with continuous change. This also had to include a facility to publish Case Study Information and customer testimonials, which can be featured within relevant service sections of the site if needed. Information pages of the site are automatically available as PDF files, enabling users to download and print out, with documents optimised for this medium.
To integrate with the companies day to day processes, the site was configured to feed news letter signups directly to the existing CRM system, and ensuring that new enquiries are dealt with in the same way regardless of the lead source.
