Pennant is a well established manufacturer of retail display equipment, offering both standard and bespoke product ranges. Pennant asked Vibe to design and develop a new e-commerce website that would sell the standard range of products on-line and promote the bespoke services available. The new website therefore had to promote both sides of the business, cataloguing products, publishing information on bespoke services and showcase previous projects.
The design of the new site followed their existing brand and the colour scheme of their printed catalogue. The on-line shop and bespoke services were both clearly highlighted on the home page, offering prominent access to each. In addition, Pennant are celebrating their 30th year of trading, so this was another selling point highlighted within the design.
On a technical level, the website needed to cater for continuous change and scalability. The e-commerce catalogue was developed around how products needed organising and the amount of detail that had to be published. With custom sized items available on the site, an on-line calculator was implemented to allow customers to calculate prices and order on-line. Various modules were also developed for price management, providing the site administrator with a tool for adjusting prices quickly and easily.
The site was built on our search engine friendly e-commerce system, incorporating and easy to use SEO management solution. This tool was also included within the content management system, enabling the site administrator to update or add to their many services.