Web Design
E-Commerce
Accessibility
Content Management
Brand Communication
SEO
Pay per click
Web Utilities
The Brief
The Quilt Association is a charity based at the Minerva Arts Centre in Llanidloes. The charity promotes quilting and the education relating to these textile arts by hosting a major annual exhibition, along with regular workshops and events at the centre.
The Quilt Association approached Vibe and required a refreshed identity and on-line presence. A new logo needed to bring a single identity to the organisation, carrying a resemblance of what The Quilt Association stands for and the local quilting heritage. Following this a website was required to publish large amounts of information in 2 languages.
The Solution
The brand identity was developed to incorporate the preferred colours of the organisation. The colour pallet and patterns we applied related to the historic quilting style of the local area.
The organisation wanted to utilise the internet to communicate with supporters and members, and promote the charity to new members, visitors and tourists. The website was designed to accommodate large amounts of content, and the Vibe CMS allows the trustees to manage and expand content of the whole website, providing a flexible and future proof solution. News and Events can be published on-line via an easy to use interface, with a built in archiving system making large amounts of information easy to manage.
The CMS provides the upload facility for both English and Welsh text, making the website available in both languages. The site incorporates a bespoke email marketing tool, which is automated to collect opt-in email addresses of visitors for each appropriate language providing easy to manage and targeted email distribution for both groups.
