Sherbet Rose was a new venture, producing and retailing high quality, hand-made bunting for independent retailers and selling directly to the public. A website was required to get the business started, providing an on-line presence to represent the brand, what Sherbet Rose is about, and to provide an on-line sales channel.
As a small start-up business, a website with a scalable catalogue and e-commerce functionality needed developing with a set budget, but without compromising on communicating that Sherbet Rose only produces low volume, quality products, and provide the appropriate persona and theme following new brand identity.
Having gather information from the client about the target market, the products and how the identity was to be represented on-line, Vibe designed and implemented an e-commerce website that not only provided the client with the tools to sell products on-line, but also with an appropriate design theme to compliment the limited edition products and meet the expectations of the target audience.
The website boasts a scalable product catalogue, allowing the site administrator to upload new product images and detail as required via an easy to use back end interface. Within this system, product and postage pricing is managed, which are used by the e-commerce functions for shipping charge calculations users make on-line purchases.