Web Design
E-Commerce
Accessibility
Content Management
Brand Communication
SEO
Pay per click
Web Utilities
The Brief
Village Catering were a new business born as part of an already established catering company in Shropshire. The new business needed the identity to communicate it’s ethos of providing locally produced quality food for various events in and around Shropshire. As a new venture, Vibe were asked to design a new identity and website, designed to communicate the persona of the company, working closely with the client to develop the new look following their personal styling preferences.
The Solution
A logo was designed and developed that would become the identity of Village Catering, and had to resemble the very service that was offered. Vibe came up with the final design based on ideas put forward by the client, working together to refine and finalise the final identity.
Following this, the website was designed using the very same approach, combined with Vibe’s experience of layout and web design techniques, the websites focus on key selling points of the business while considering the target audience and how they would like to enquire. The new site uses lots of photography, as this was key in communicating to potential customers the type and quality of food that Village Catering deliver. In addition, the website also needed to promote the local coffee shop, which is the bricks and mortar hub of the catering business.
The website was implemented with a scalable Content Management System, designed for the customer to publish a large amount of information accompanied with images. The CMS also features a Blog on which News and Events can be announced, and where useful recipes are shared with the local community. The website was designed to be warm and welcoming with an easy access form implemented on every page to encourage users to submit questions and enquiries on-line.
