Launching a new AdWords campaign can be quite daunting. Whilst a large budget isn’t necessarily required, you want to make sure your money isn’t wasted and, of course, the ultimate goal is to see a return on your investment. Our guide will highlight areas that are often overlooked during the creation process and how they can be the difference between a profitable campaign and one that leaves a giant crater in your marketing budget.
So we all know about Google’s ongoing quest to improve the engagement between consumers and advertisers. After all, if their system is better than anything else out there, consumers will continue to click ads and businesses will continue to spend money. Their platform is constantly evolving and we’re always seeing developments that benefit everyone, no matter which ends of the transaction.
Everyone remembers Pokémon from their younger days; it was a game and TV show that many of us became obsessed with in school.
Your task is to design a minimalist website. Sounds easy, right? You just need to use a plain white background with a few images and buttons dotted around here and there. Nice and simple.
Are you a college student with a fun, creative personality? Are you interested in pursuing a career in digital marketing? Then you may be in luck as we are currently in the process of offering work experience placements in our Shrewsbury office and you may be just the type of person we’re after.
Back before the existence of computers and technology – I know, it’s hard to imagine such a time! – companies had to find a way to promote themselves in the offline world. One of the most popular ways of doing this was with printed adverts; so fliers or ads placed in local newspapers. This form of marketing was basically putting businesses right in front of their potential customers. They couldn’t afford to sit back and hope their clients would just magically find them. They had to be more pro-active. And that’s how push marketing was born.
Here’s something for you to think about for a second: How does a business grow? It all starts with that one person. A person becomes aware of your business, they want to learn more about you and are interested in what you have to offer. They consider you above your competition and finally they choose to spend their money with you, becoming a client or customer.
It’s that time of year again where experts around the world provide you with their predictions on what we’ll be looking at in the upcoming year.
Once Halloween and Guy Fawkes Night are over, Britain starts preparing for Christmas. This usually coincides with the supermarkets releasing their Christmas ads to build brand awareness, get people talking and, ultimately, to try and grow their customer base.
Most businesses operate a website of some kind and, in many of these cases, its objective is to generate further business, whether this be in the form of a hot lead or an online sale. Because of this, a business’ website becomes a key component of their promotional efforts.