Pimhill Farm is a family run farm in Shropshire and was one of the first in the UK to convert to organic farming. As a grower of organic oats and dairy herd of over 200 cattle, the farm is well placed to produce its very own food products made available to consumers.
Pimhill offers a range of organic oats, muesli and flour to consumers, all of which are manufactured from organic crops grown in Shropshire using traditional production methods. Products are sold via partner retailers, predominantly located in Shropshire and neighbouring counties, along with a few select retailers in other parts for the UK.
What We Did
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Pimhill were offering consumers the facility to purchase a small selection of products through PayPal on the existing website. But they wanted to further increase sales and awareness of the products available and felt this could be achieved by improving the website's usability, customer interaction and the purchase process. This could be coupled with better promotion of seasonal offers and accurate information on new products and pricing, so new features for easy updating would be essential. In addition, smaller products are not sold online but could make up part of larger orders and so this could be an opportunituy for consumers to try small packs of other products in their range.
Our team worked closely with the client to design a website that would provide all the functional elements needed to tell the story of the business, catalogue the products range and provide online purchasing for a small selection. Content management facilitates easy updating and maintenance for the client, including an image gallery and recipes section. The site also allows the purchase of smaller items at checkout in specific cases when consumers have already added products to their basket. This was developed to promote the trial of other products in the range and ensure that all online orders fall within a specific packaging configuration.
- Custom design
- Content managed
- Recipes section
- Twitter feed
- Customer area - order history / re-order
- Secure hosting (https hosting)