Given that Taylor’s have been a client of ours for some time now, we had a good understanding of how the business worked and understood the needs of the target audience. Since taking the site on with the first generation improvements, increasing the website’s traffic, and creating the second generation site, Taylor’s were enjoying business growth and wanted to enter some new markets with additional product lines. So it was time for a refreshed design, not only to catalogue Taylor’s products, but also to promote some key brands that were becoming very important to the business. With advances in web and device technology, the site needed a new look and had to be accessible on mobile devices in addition to laptops and PCs.
As Taylor’s were already happy with the website’s content management system, it was now our job to bring the website front-end up to date, powered by the existing CMS. We developed a new site layout which was much more visual, allocating more page real-estate to interior design shots on the landing pages and a greater emphasis on product imagery whilst users browse product ranges. In addition, some key brands became part of the Taylor’s business, so the site now highlights these to users and features specific product lines for each. This meant applying a completely new layout to the whole site in order to meet these requirements and to meet with the latest web browsing technologies.
The site’s front-end was implemented using responsive web design, which provides a flexible layout and so adapts when accessed on mobile phones and tablets. This provided a scalable and flexible solution to maintain a growing product catalogue that simultaneously looks appealing and provides customers with all the essential information.
This work followed a successful search marketing campaign that was implemented to promote a new range of Bentwood furniture, designed to generate leads for this product range along with existing products. This involved improving the visibility of the website in the natural search engine listings by optimising the site’s content to improve relevancy, therefore driving customers to the website that are actively searching for these products. The website has seen an increase in visitors by around 36%, resulting in regular enquiries for both the new and existing product ranges. Since achieving this, we were invited to work with Taylor’s to further improve the site’s search engine footprint and to manage their social media marketing.
- Responsive design
- Back-end development
- Search marketing
- Mood board
- Product search
- Quote basket
- Member area