So everyone’s been speculating about it for a while now. Is the mobile-friendly factor soon going to become a ranking signal in Google’s algorithm?
Am I hacked or am I not hacked? That is indeed the question and for website owners everywhere, the idea of being hacked is a scary prospect. But for some businesses, this fear has recently become a reality.
The short and simple answer to this question is yes. But for those who need a little more convincing, our six top reasons below will convince you about the powers of blogging for a small business and, before you know it, you won’t be able to stop yourself from tapping away at those keys.
It’s a common fact that visuals catch a person’s eye and are much more effective than text alone. So ensuring your website has good quality images is vital. Sometimes though, this is easier said than done, particularly when you only have a finite or a fixed amount of space to work with.
With the ever-changing industry of online marketing, it can be difficult to keep up with everything. So for a moment, we’re taking you back to the basics. Forget Panda for a minute. Forget Penguin – and any other zoo animals that may cross your mind. This short video strips back the topic of Search Engine Optimisation and addresses the nitty gritty of what SEO actually is.
We’ve had Panda. We’ve had Penguin. So it was only a matter of time before Google threw another animal at us. And, as this new algorithm hasn’t been formally named by Google, the online marketing industry has taken it upon themselves to christen it instead. Introducing Pigeon!
Going into 2015, it’s becoming clear that designing websites with mobile usability in mind is of great importance. With the ever-changing developments taking place in the mobile world, it’s been believed for a while that ensuring users can access a website on various devices is a great way to keep a business ahead of the competition. At the end of the day, if someone trying to buy a product using a mobile device has problems finding what they want, the chances are they’re going to give up and try again elsewhere.
Back in 2007, the world of online marketing was told the following by Google:
You’re right; SEO is not cheap. Well, I’ll rephrase that – quality SEO is not cheap. I’m sure you could do a bit of research and, within no time at all, find a company that claims they can build 1,000 links to your website within a week and propel your business straight to that number one spot in search results.
The ‘C’ word is almost here. Get your mind out of the gutter! Not that ‘C’ word – we are, of course, talking about Christmas.