Google AdWords Introduces ‘Click to Message’ Ad Extension

Posted on 18 November 2016

Google AdWords Introduces ‘Click to Message’ Ad Extension

So we all know about Google’s ongoing quest to improve the engagement between consumers and advertisers. After all, if their system is better than anything else out there, consumers will continue to click ads and businesses will continue to spend money. Their platform is constantly evolving and we’re always seeing developments that benefit everyone, no matter which ends of the transaction.

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Shrewsbury Businesses Using Pokémon Go Marketing

Posted on 18 August 2016

Shrewsbury Businesses Using Pokémon Go Marketing

Everyone remembers Pokémon from their younger days; it was a game and TV show that many of us became obsessed with in school.

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10 Essentials of Minimalist Website Design

Posted on 28 July 2016

10 Essentials of Minimalist Website Design

Your task is to design a minimalist website. Sounds easy, right? You just need to use a plain white background with a few images and buttons dotted around here and there. Nice and simple.

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Digital Marketing Work Experience in Shrewsbury, Shropshire

Posted on 12 May 2016

Digital Marketing Work Experience in Shrewsbury, Shropshire

Are you a college student with a fun, creative personality? Are you interested in pursuing a career in digital marketing? Then you may be in luck as we are currently in the process of offering work experience placements in our Shrewsbury office and you may be just the type of person we’re after.

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“Push” vs “Pull” in the age of Digital Marketing

Posted on 16 March 2016

“Push” vs “Pull” in the age of Digital Marketing

Back before the existence of computers and technology – I know, it’s hard to imagine such a time! – companies had to find a way to promote themselves in the offline world. One of the most popular ways of doing this was with printed adverts; so fliers or ads placed in local newspapers. This form of marketing was basically putting businesses right in front of their potential customers. They couldn’t afford to sit back and hope their clients would just magically find them. They had to be more pro-active. And that’s how push marketing was born.

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8 Reasons You Should be Using AdWords & PPC for Lead Generation

Posted on 5 February 2016

8 Reasons You Should be Using AdWords & PPC for Lead Generation

Here’s something for you to think about for a second: How does a business grow? It all starts with that one person. A person becomes aware of your business, they want to learn more about you and are interested in what you have to offer. They consider you above your competition and finally they choose to spend their money with you, becoming a client or customer.

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Design, Social & Digital Marketing - Trends To Look Out For In 2016

Posted on 4 January 2016

Design, Social & Digital Marketing - Trends To Look Out For In 2016

It’s that time of year again where experts around the world provide you with their predictions on what we’ll be looking at in the upcoming year.

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John Lewis vs Aldi – The Content Marketing Battle of the Brands

Posted on 26 November 2015

John Lewis vs Aldi – The Content Marketing Battle of the Brands

Once Halloween and Guy Fawkes Night are over, Britain starts preparing for Christmas. This usually coincides with the supermarkets releasing their Christmas ads to build brand awareness, get people talking and, ultimately, to try and grow their customer base.

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Why Good Web Design Matters

Posted on 2 November 2015

Why Good Web Design Matters

Most businesses operate a website of some kind and, in many of these cases, its objective is to generate further business, whether this be in the form of a hot lead or an online sale. Because of this, a business’ website becomes a key component of their promotional efforts.

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How To Use Local Events To Promote Your Business Online

Posted on 6 August 2015

How To Use Local Events To Promote Your Business Online

If your local area is famous for hosting events that bring in the masses, did you know you can use this to your advantage in order to promote your business online? Not only will it increase your brand awareness, it could also help to generate fresh custom as new audiences flood your local area.

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