Back before the existence of computers and technology – I know, it’s hard to imagine such a time! – companies had to find a way to promote themselves in the offline world. One of the most popular ways of doing this was with printed adverts; so fliers or ads placed in local newspapers. This form of marketing was basically putting businesses right in front of their potential customers. They couldn’t afford to sit back and hope their clients would just magically find them. They had to be more pro-active. And that’s how push marketing was born.
Here’s something for you to think about for a second: How does a business grow? It all starts with that one person. A person becomes aware of your business, they want to learn more about you and are interested in what you have to offer. They consider you above your competition and finally they choose to spend their money with you, becoming a client or customer.
It’s that time of year again where experts around the world provide you with their predictions on what we’ll be looking at in the upcoming year.
Once Halloween and Guy Fawkes Night are over, Britain starts preparing for Christmas. This usually coincides with the supermarkets releasing their Christmas ads to build brand awareness, get people talking and, ultimately, to try and grow their customer base.
Most businesses operate a website of some kind and, in many of these cases, its objective is to generate further business, whether this be in the form of a hot lead or an online sale. Because of this, a business’ website becomes a key component of their promotional efforts.
If your local area is famous for hosting events that bring in the masses, did you know you can use this to your advantage in order to promote your business online? Not only will it increase your brand awareness, it could also help to generate fresh custom as new audiences flood your local area.
You don’t have to be a giant corporation with hundreds of employees to run a successful business. And the same goes for your Twitter account. Plenty of smaller, local businesses are absolutely smashing it on Twitter, just by being active, talking to people, supporting each other and quite simply, being social. And, as we all know, this is what social media’s all about; the clue’s in the name, after all.
Going viral. You may have heard the phrase in passing but if you’re not 100% sure what it means, we’re here to make things a little clearer. In this article, we’ll explain what going viral actually means and show you a few examples where something small has grown rapidly, spreading like wildfire across the world; even things stemming from smaller locations such as the recent events that took place in our home county of Shropshire.
Today marks the birthday and, unfortunately, the death day of William Shakespeare. And here at Vibe, we wanted to honour the famous Bard by turning to him for tips in online marketing.
With all the terms that get thrown around in the online marketing industry, it’s no wonder that things can become a little confusing. Sometimes, you just need someone to explain clearly and concisely what something actually means.