Infographics continue to reign in the content marketing world and, if done well, can provide a business with a fantastic piece of sharable content that can help to increase website traffic and spread brand awareness.
Infographics are typically used to artistically present information such as report findings, quotes, numbers, metaphors and other data types. Due to their ability to present a huge amount of information in manageable chunks and in a visually appealing way, infographics have become one of the best ways to share and promote content virally.
They are a great technique for attracting inbound marketing traffic to your website, conveying information around new findings and reports, and can be a great way to build awareness of your business.
A good design can help to simplify a complicated subject matter or turn an otherwise boring subject into an engaging experience. The most popular type of infographics showcase report and survey findings, such as 2014 trends in marketing or how to increase LinkedIn engagement. These 10 awesome infographics to guide your marketing plan for 2014 from Bufferapp are perfect examples of how well-designed infographics can showcase useful statistics and information, such as annual reports and corporate communication.
They can also be used to showcase many more creative ideas such as popular beers, or which biscuits are best for dipping in tea, such as these top 10 inspirational infographics.
With numerous different types and formats available, infographics provide ample space for creativity and analysis for both B2C and B2C businesses, both in the kinds of information they capture and in their approach. Once created, infographics can be posted within all social media sites but tend to do particularly well on blogs and in Pinterest. If posted on Pinterest, be sure to link back to where the infographic is hosted in the description – as this will benefit your search engine optimisation (SEO).
For customers, the infographic helps them quickly visualise complex issues, giving them an opportunity to engage with the business by sharing or commenting.
Other tactics include sending your infographic to your customer database as part of a newsletter that encourages them to view and share the content. This will help to boost referring traffic back to your website and will also help to position yourself as experts to your current customer base.
The best performing infographics follow these simple rules:
- Make the infographic simple and easy to understand. Any confusing information will make your infographic less attractive and less likely to be shared.
- Infographics reflect actual data so they need to be accurate.
- Provide the sources for your data. These are typically listed at the bottom of an infographic and make the content more credible and accountable.
- Don’t forget to include your company logo and URL at the bottom of the infographic.
We offer infographic concept creation and design, so get in touch with the team to find out more about how infographics could help your business. We’re on 01743 272609 or email us at email@example.com.
Categories: On-line Marketing