So everyone’s been speculating about it for a while now. Is the mobile-friendly factor soon going to become a ranking signal in Google’s algorithm?
Now, Google’s given us the answer. In their latest blog post, they have released the following statement:
“Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal”
What does this mean?
It means that websites which can be accessed easily on a mobile device, as well as being user-friendly, may be given a boost in ranking position for mobile search results over those that aren’t mobile-friendly. Google is constantly telling us how much they want to provide people with a good user experience; this latest announcement is just another step towards achieving that. As they say:
“This change will affect mobile searches […] and will have a significant impact in our search results. Consequently, users will find it easier to get relevant, high quality search results that are optimized for their devices.”
What should you do?
If you don’t already have a mobile-friendly website, now is the time to act. Google has given us nearly two months to get ready before the effects of this begin to take place.
There are a number of options available to make this transition and as long as your website provides a good user experience on a mobile device, it doesn’t necessary matter which option you choose.
Responsive web design
However, we would highly recommend you invest in a responsive web design. This will ensure users can easily access and use your website, no matter what device they’re using. Plus, from your point of view, it will be easier to manage. For instance, if you regularly upload blog posts to your website or you’re constantly adding new content, a responsive website can make your life a lot easier. Unlike with a separate mobile website, responsive web design means you only need to make changes to your content in one place.
If you want to know more about responsive web design and Google’s announcement, feel free to get in touch.