Your website may be live. It may be fully functioning. It may even be better than your competitors’ websites. But can it be found in the search engines? If the answer is “no”, your customers may be finding it really difficult to discover your products or services. That’s where Search Engine Optimisation (SEO) comes in.
It’s all about combining best practices – together with building your authority – to ensure your website can be found by common search engines, like Google, and ranked accordingly for the terms that would be used by your customers to locate the product or service you offer.
Done effectively, SEO will not only mean your website displays within search engines, it could also mean you appear in more prominent positions. How often have you clicked onto page two or three of a search engine? Not very often, we bet. Well, you’re not alone. Most people find what they need on the first page of a search engine, subsequently ending their journey and not looking any further.
Optimising your website could be the difference between appearing on the first page and earning that all-important click, or being lost in the deserts of page two onwards...
No two businesses are identical; the same applies to our SEO campaigns.
Using years of experience together with a combination of skilled copywriting, expert link earning and meticulous optimisation, our professionals are on hand, ready and waiting to devise a strategy that’s tailored to your specific business requirements.
All our SEO projects begin with this; it’s designed to make sure your website can be viewed by search engines. We essentially “look under the bonnet” to identify issues, creating a clear report of what needs to be done regarding best practices and technical SEO
We devise a great content marketing strategy to ensure the wording on your website is clear, relevant and appealing to your audience in line with how they search for your products or services
Moving onto building your website’s authority through content distribution, relationship building and earning links, all of which are considered important metrics when search engines consider your ranking position
Unlike some agencies, quick wins are not our solution; we’re in it for the long-run. We concentrate on developing effective, sustainable strategies that are designed to stand the test of time.
And don’t worry about being kept in the dark. Communication and transparency are vital so, thanks to our regular reporting, you’ll always know what approach we’re taking, which methods we’re using and what results we’re generating.