Email Marketing Services
Over the years whilst being in business, it’s likely you’ve collected a few customer email addresses. You may have done this by asking customers to provide you with their email details during their past dealings with you. You may even find you’ve collected a few from people simply accessing your site and entering their details into the newsletter sign-up. But did you know that if you have this list and all its doing is gathering dust, you could be missing out on a golden opportunity to increase your sales or leads?
Email can be an extremely effective and affordable form of online marketing and has the potential to reach thousands of customers and prospects. From newsletters to the launch of new products or offers, email marketing is fast and effective in providing you with sales, simply with the click of a button.
We offer a range of email marketing services that target your audience effectively; from simple integration of your website to complete managed services involving the design, copywriting and sending. Our email marketing software provides a powerful email distribution and management system, enabling us to track the performance of your campaign. We can then report back to you on the campaign’s success, with various details on the metrics such as the open rate, click-through rate, bounce rate and unsubscribe rate.
Campaigns can be further enhanced with personalised email marketing, which can offer improved engagement with your customers, acknowledge customer loyalty and improve customer service. There are various ways to implement a personalised email campaign, many of which will improve the overall response rate.
So if you’ve got something new that you want people to know about, tell them! After all, you have a list of people who have willingly opted in to receive the latest news and information about your company. Give the people what they want; let us develop an email campaign for your website. Then all you have to do is sit back and watch the enquiries come through.