Oak Apple Catering was a new start up business here in Shrewsbury run by Ed Potter. With a farming background, Ed undoubtedly understands quality food and actively seeks out the best produce from the local area when preparing his menus. Having many years experience in the catering industry, Ed created Oak Apple Catering, a small bespoke enterprise, which today flourishes thanks to his reputation and the demand for his approach to fine food. 


Oak Apple Catering

What We Did

new website

The Brief

As a new business, an identity needed designing (following guides outlined by the client) which would be used online, on business cards and sample menus. The website needed to follow the colour scheme and style of the developed logo. The target audience was to be local consumers, primarily the wedding market, as Ed has many years experience and can offer a lot of value to clients in terms of menu suggestions and order of the day. With this in mind, the site was to detail other catering services and needed to publish sample menus for each market along with customer testimonials.

The Solution

The logo was developed with the trading name in mind. The website was later designed following the theme and style of the logo. The design presents users with various calls-to-action, intended to intice users with Ed's story and the produce he sources, as this is one of the many reasons Ed's clients love his service. The site boasts a number of sections to showcase the various events that Oak Apple will cater for, linking them with example menus all managed by a content management system which enables the content, pages and images to be easily updated by the client. 


  • Identity design
  • Customised web design
  • Content management
  • Stockist map
  • Double theme website
  • Testimonials list

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