Sign Holders Direct approached Vibe needing a redesign and development of an existing ecommerce website. The original site had been designed and maintained in-house and had served the business as an online sales channel for some years. Sign Holders Direct wanted help from a professional web design agency to produce a new ecommerce site that was clear and easy to use with a streamlined ordering process to improve sales conversions.
The new ecommerce website was designed around the existing branding and followed their preferred colour scheme. The home page design offers customers with direct access to product categories, providing quick and easy access to products while promoting the fast ordering and delivery process, as stock is manufactured and held on-site.
Vibe developed the bespoke ecommerce system to accommodate the nature in which products needed to be catalogued and priced, as higher order quantities offer customers better value per item. The site's product catalogue is fully scalable, with the site administrator able to add and remove new categories when required, adding links within the site navigation and quick access icons on the site's home page. The site also boasts a sales section, where products are highlighted when reductions are applied, with product discounts managed within the site's administration.
Search Engine Optimisation was to be conducted in-house, so the Vibe CMS incorporated an easy to use SEO module. This module allows the site administrators to edit and maintain the site meta titles and meta tags when carrying out on-site SEO, in addition to the maintenance of the online content.
- Custom design
- Ecommerce development
- Content management
- Product catalogue
- Sales section
- Discount management
- CMS SEO module